Creation and development of its own brand for a third party producer of bags and small leather goods.


The Client produces bags for prestigious Italian and International designer labels, and also offers consulting on the product. Following many years spent as a subcontractor, the entrepreneur dreamed of establishing himself with his own brand collection.


Having identified the distinct potentials of the company, Consulgroup consultants finalized a sales development plan for the new business area which included the following activities.

  • Defining the concept of the collection and choice of price positioning and distribution.
  • Identification of sales plan and goals.
  • Analysis of cost structure and definition of price formulation mechanisms.
  • Selection of advertising agency and choice of promotional supports.
  • Development and management of Italian sales network.
  • Development of large-scale retail trade.
  • Opening of first foreign markets.


One year later the company was operating with a network of 15 agents for Italy and its product was sold in 400 shops nationwide.