Challenge
The Client is a family-run Tuscan business on the market since 1954. A historic Made in Italy brand, highly appreciated with a strong traditional background. The brand is now experiencing a strong financial crisis due to unprofitable foreign investments, an offer which is too dispersive, manpower costs which are no longer sustainable and poor scientific organization of the company.
Intervention
As Advisor, Consulgroup has worked alongside the Group to draw up the five-year Industrial Plan for the financial restructuring of the company. This has allowed to reach an agreement with the banking-credit system and regain its trust. The plan was implemented in different stages: business re-organization, staff downsizing, business redefinition, introduction of advanced management control systems, re-organization of production process. Consulgroup has advised the company to abandon the hotel contract business and to dedicate itself exclusively to the kitchen sector, to stop investing in unprofitable foreign markets, to redesign the concept of kitchen and open up to the needs of the modern consumer through detailed attention to design, achieved thanks to the collaboration with illustrious designers; the design of man-size furnishing complements with higher storage capacity; the rigorous control of raw material suppliers; environment-friendly product and production processes.
Results
The Group has experienced an entrepreneurial rebirth, recording a strong increase in turnover, visibility and brand reputation. The possibility to personalize one’s kitchen, combined with the great tradition of Italian design has been met with approval by a vast range of new clients. The brand is highly appreciated within Italy and also requested abroad, thanks to the presence of an extended network of retailers.
